The Dia de los Muertos celebration at Plaza de la Familia creates an authentic environment for family and friends to gather together and create new memories to share with each other.
So when the brief said, “b-roll.” We said, “we can do better.”
Like - an animated story about the celebration of memories, using the iconic Tree of Life as our canvas, and working with PIXAR to create a miniature sequel to COCO - kinda better.
PIXAR loved the idea. We made it happen.
Some of our character exploration:
The spot was received so well, Disney created a special sugar skull cookie modeled directly from our story:
Some great recognition from our most important client on the project:
2020 One Show Merit