ABUELO

The Dia de los Muertos celebration at Plaza de la Familia creates an authentic environment for family and friends to gather together and create new memories to share with each other.

So when the brief said, “b-roll.” We said, “we can do better.”

Like - an animated story about the celebration of memories, using the iconic Tree of Life as our canvas, and working with PIXAR to create a miniature sequel to COCO - kinda better.

PIXAR loved the idea. We made it happen.