Land Rover
Test drives don't allow you to experience vehicle capability.
Ads don't allow you to experience the vehicle at all.
The Land Rover Test Drive Billboard gives people the opportunity to experience both (without having to deal with the dealership).
Jakarta spotting:
… and, Moscow, apparently.
2016 One Show Automotive Winner: Outdoor
2015 Clio Bronze
2015 Spikes Asia Silver
2015 Cannes Shortlist